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In the project GameLab4Health Odense University Hospital is piloting a new way to stimulate development of new technology and services for the health sector.

The project is centred around the creation of a ‘laboratory’ in the heart of the clinical environment in the hospital where developers are invited into the clinic to collaborate with clinicians on developing new solutions. The creation of a lab with presence from all stakeholders will make the most of the great potential for optimization of processes and development of new and existing services.

GameLab4Health combines

• global providers of sophisticated technology (Microsoft, Apple, Samsung)

• regional IT service providers • development of apps and serious games

• a unique clinical user and test environment at OUH targeted innovation and business development

With GameLab4Health; a new model for user-driven innovation is created, paving the way for creation of jobs and new business through a close dialogue between daily clinical work and corporate product innovation.

The lab will be a place where companies can create innovation, knowledge and business development on user terms. This ensures that the developed solutions and products are suitable and relevant for the end users thus minimizing the risk for the companies and easing the implementation in the clinical work.

The project involves 8 companies in the creation of a platform where the distance between product ideas, user tests and business development is minimal. The goal is to develop applications for the clinical practice by using gaming technology, gaming concepts, apps, tablets, consoles – tools that in new ways can motivate and involve patients in own recovery and rehabilitation.

With regional knowledge institutions (Lillebaelt Academy of Professional Higher Education, University of Southern Denmark, University college Lillebaelt) as the drivers of innovation and idea creators, OUH as the end user institution and host of the lab and 20 industrial partners, the project has the optimal conditions for creating valuable innovation and long-lasting results.
For companies the project represents a unique opportunity to explore the commercial possibilities within welfare technology, as the lab offers insight into business development and the incentive structures in the health care system, and it gives them an opportunity to have their products tested and certified in the clinical environment.

The project is managed by the Section for LEAN and Innovation at OUH. The project managers will be the link between knowledge institutions, industrial partners and the clinical environment and is in charge of project organization, economy and reporting, goal achievement and communication.
OUH is also in charge of collecting and securing clinical evidence and providing quality assurance.


The project has two phases: Phase 1 is for development, description and preliminary testing of the user-centric innovation and learning space rooted in the everyday setting at OUH. Three industrial partners and 6-9 clinicians will be involved in development and testing. In the first year of the project three specific solutions will be created and tested in the clinical environment.
The three pilots are:
1) An app for rehabilitation of COPD patients (Dept. of Rehabilitation, Svendborg and App Factory)
2) An app for the dept. of Gynaecology and Obstetrics (with Woerk)
3) A Microsoft Kinect solution for rehabilitation (Dept. of Rehabilitation, Odense and Svendborg, 1-2 municipalities and Welfare Denmark in Esbjerg; a company with Gold Developer status at Microsoft)

Phase 2 of the project is a learning and innovation process in the realistic context of daily operations with inclusion of another 5 companies and 15-24 clinicians and development of 5 solutions for the relevant contexts.


The project will run for two years, from September 2012 to December 2014 with a total budget of 22 million DKR. Regional-Development-fund-GB
50% of the budget comes from the European fund for Regional and Social Development, divided in 30% from the
Regional Fund and 70% from the Social Fund.



Christian Tvede
Innovation consultant

(+45) 2423 2498

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